Customers come in all shapes and sizes and using a disciplined approach will increase your chances of success. Many sales professionals keep the process on track by following five steps to complete the sales cycle:
- Establish and prioritize needs
- Determine options and establish choices
- Compare alternatives then overcome objections
- Close the sale as a 'win/win'
- Deliver excellent service after the sale
Understanding you are in sales and using proven sales practices will help every business in good times and bad.