What’s your sign?

Signs are sometimes thought of as expensive, too much work and of questionable value – what can signs do for your business? Signs can help you:
  • Attract customers
  • Be remembered
  • Increase sales
Most businesses would benefit from more customers, being more memorable and earning more sales so let’s review how signage works, inside and out.
     Early western merchants might have first learned of the value of outdoor signage in ancient Greece. Archeologists tell us outdoor signage has been a stalwart of successful businesses since at least that time. When customers need a product or service, they look it up online and they find you by your sign. When they find you, they are much more likely to buy.
     When customers find your sign especially memorable these customers are much more likely to return. Good outdoor signs clearly identify the business, the value proposition and feature a memorable statement, also called a tagline.
     Window signage gives businesses the opportunity to refine, expand on and give urgency to the message conveyed on the outdoor sign.
     You need look no further than your local grocery or department store to see the benefits of in-store and display signage. Here is one way to measure the value of in-store and display signage – imagine what the costs must be to print and hang those shelf labels on every shelf in a major grocery store.
     Imagine the labor cost of putting placards on each display rack in a clothing store.
     Yet, these owners bear this cost happily because this is one investment that really pays off!

About Me

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My promise to you
• Accessible
• Respectful
• Accountable


My Goals

1) To help business owners and executives create an actionable vision of success for a fulfilling and prosperous business life.

2) To help broadcasters and podcasters deliver engaging entertainment as a guest with expertise in business and entrepreneurship.

3) To share what I've learned in my roles as
• The holder of a masters degree in business administration (MBA)
• An operations management executive in the private and public sectors
• A community and trade economic development specialist
• A business retention and expansion consultant
• A director of small business development centers
• A certified business advisor

What my clients say:

"You were very helpful and enlightening, as well as encouraging."

"Working with Kevin takes me to my non-stop epiphany zone."

"You are really helping me to focus and grow and it was fun too."

"I came back from our meeting renewed and with clarity of direction."

"You are a fabulous asset, trusted, helpful and always cheerful!"

"Kevin helped me understand that starting a business was not my best option - I am so grateful."