Three keys to success

For retailers, restaurants and art galleries, the three keys to success today are
1 - Be Found
2 - Be Open
3 - Be Present
     Let’s take a look at each one to help you find ways to make these keys work for you.
     Be Found – this means using every opportunity available to you to help customers find you the only way they know how – on the Internet. Whether it’s a web site, blog, facebook page or your free page on the Chamber web site, customers need to be able to find you online.
     Be Open – to be open means both being physically open during times that customers are known to be active and by providing extensive information about your enterprise during times you are not open for business. Signage, QR Codes for Smartphone users, placards directing customers to your web properties, brochures about your products and services – all of these are attributes of being open.
     Be Present – perhaps the most difficult key to master and yet by far the most important, to be present means to greet customers warmly, to engage customers actively, to be able to eloquently describe your business and its value proposition and to distinguish yourself from other options your customers might have.
     Use these three keys to unlock your success.
Want to learn more about being a successful retailer? Call Kevin, your accountable business adviser at (360) 447-8788

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