Effective advertising starts with a goal

Setting a goal starts with understanding and meeting customer needs.
     Look at your market in terms of specific customer needs.      Ask ‘what do customers need, how does my business fill those needs and what is it about my business that really satisfies customers?’
     Assess strengths with respect to customer needs and you'll have a better idea of how to entice customers to choose you.
  • Are you more affordable, more convenient or perhaps more reliable than other market options?
  • Do you offer unique products, special services, faster sales or free delivery?
     This is called a 'differential marketing advantage,' and helps position your business in the minds of customers.
     With a clear idea of what customers want, how to meet needs and whom to reach, it’s time to set a goal. The most common goal is an increase sales, which will provide a guide in setting a budget.
     With your target market in focus, and a budget in hand, you are really ready to start advertising.

About Me

My photo
My promise to you
• Accessible
• Respectful
• Accountable

My Goals

1) To help business owners and executives create an actionable vision of success for a fulfilling and prosperous business life.

2) To help broadcasters and podcasters deliver engaging entertainment as a guest with expertise in business and entrepreneurship.

3) To share what I've learned in my roles as
• The holder of a masters degree in business administration (MBA)
• An operations management executive in the private and public sectors
• A community and trade economic development specialist
• A business retention and expansion consultant
• A director of small business development centers
• A certified business advisor

What my clients say:

"You were very helpful and enlightening, as well as encouraging."

"Working with Kevin takes me to my non-stop epiphany zone."

"You are really helping me to focus and grow and it was fun too."

"I came back from our meeting renewed and with clarity of direction."

"You are a fabulous asset, trusted, helpful and always cheerful!"

"Kevin helped me understand that starting a business was not my best option - I am so grateful."